We've probably all heard of modelling, maybe it was even a childhood dream for many. But which areas of work are involved at all? A model can work in many areas, the best known of which are: the photo shoot, the catwalk and product photography. We would like to explain the individual fields of application and their differences.
Our trade fair hostesses are not to be confused with an escort service! We do not arrange jobs of this kind.
Trade fair hostesses provide support at a stand at the trade fair and are now necessary for every exhibitor. They present the company, welcome customers on site with their self-confident and open manner and establish the first contact. In addition, they distribute give-aways and information material to visitors, take over service activities such as offering coffee or cold drinks and supervise prize draws. The classic hostess wears a business outfit, but depending on the trade fair appearance, casual clothes, a costume or even an elegant dress may be worn instead. Of course, this is always done in consultation with the hostess and exclusively with her consent.
Similar to the host/hostess, the promoter always acts in the interest of the company and draws the attention of customers to the product being marketed. Promoters can often be found in supermarkets at tastings, in city centres, at new openings or special events, such as at Christmas time. Promoters speak directly to customers and distribute give-aways, conduct surveys and run competitions. As a promoter, you should be able to approach new people confidently, authentically and openly.
As an influencer, you should definitely have an existing community that you regularly inspire with your content and that trusts you. This is one of the basic requirements for a success-based collaboration. As an influencer agency, we see ourselves as the link between the influencer and the company and ensure that the campaign runs smoothly. Every cooperation can be different - sometimes the client wants several publications directly via different social media channels, such as Instagram or YouTube. This is all individually adapted to the influencer and the brand.